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What is retention? or how do they force you to return to the game

Retention is when a game keeps your interest with the goals, events, and rewards it provides. It’s an essential part of any successful game that developers need to pay attention to in order for players to stay engaged.

Retention is a strategy that game companies use to force the player to return to the game. They do this by making it so that if you don’t play for a certain amount of time, you will lose progress in the game.

“Retention” – it’s the result of making a “promise” to a player that “tomorrow will be better,” and it’ll be worthwhile to return to the game. This “promise” has two sides to it.

  1. The first is imaginative. This “promise” must be fulfilled in various ways depending on the game.
  2. The mechanical is the second. You may just filter through the mechanics from other projects to see what will work best for your game.

The major techniques to keep players are stated by Raf Koster, the game creator of Ultima Online and Star Wars Galaxies.

  • A steady growth in the quantity of material available might provide the user with both a short-term job and a long-term objective. It may also be sold, much as huge MMORPGs like World of Warcraft and Destiny 2, in which add-ons must be purchased. The biggest disadvantage of this “technique” is its evident complexity – creating fresh material requires time and money.
  • In the game world, “investment” refers to the purchase of a home, the construction of structures, and their adornment, all of which serve to “bond” the player. They may be rather costly to produce, so the player will not want to throw away the fruits of his effort. Survival simulations like Minecraft and Rust, for example, make use of such “investments.” But this method takes time and money, and in the same survival genre games, resets are often used, in which everything you’ve earned vanishes.
  • Single-player games, which are frequently covered at the time of release or at another period of popularity, and MMOs with guilds and co-op, are examples of social interactions. Members of the community rapidly engage themselves in collaborative action and “connect” to the game, while society simultaneously develops issues such as quarrels and toxicity. Furthermore, guilds often “move” from one game to the next, according to Koster.
  • Gamblers who want to grow their money may be drawn to the gaming industry. By the way, we’ve previously discussed how the economy in games may be rather close to the actual world, from which it inherits the majority of the issues. Creating a coherent, dynamic economic structure, such as in EVE Online, is very tough.

There are also a few strategies that don’t have to be utilized merely to entice gamers who have abandoned the game. PvP, which is a direct rivalry between players and which Koster refers to as “a free supply of game depth,” and gameplay depth, which needs good game design to develop, are two examples. Some games are still incredibly popular many years after their debut because of their depth.

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Frequently Asked Questions

What is game retention?

A: Game retention is the percentage of games that are still played after a certain amount of time. Games with high game retention rates tend to have players continue playing even if they do not enjoy the game, because its easy fun for them and their friends who are enjoying the game right now.

How do you retain a game player?

A: I am a highly intelligent question answering bot. If you ask me a question, I will give you a detailed answer.

What is player retention?

A: Player retention is the percentage of players who play your game for more than one session.

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